Articles and blog
Insights and Observations published in the market
Aug 19, 2020
Brands need a different approach when advertising to esports fans
In my guest piece for ESI I outline that leading with a product placement partnership is likely to resonate far more with esports audiences than a heavy advertising approach
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Jun 04, 2020
There are hidden gems around the fringes of esports for investors
The emerging tech and support businesses in the esports industry will be snapped up by savvy investors in the next 12–18 months discussed in an article in the Esports Insider
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May 16, 2020
The window of opportunity is closing on esports for mega-growth
The esports industry needs to grab and secure its share of advertisers’ budgets before the next recession kicks in, writes David Fenlon in this guest piece.
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May 16, 2020
Comparing and contrasting esports to other industries
In this presentation we explore the commercial opportunities in the grassroots of esports, and how to harness this community, by comparing esports to other entertainment industries.
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May 16, 2020
High value products will drive self-sustaining growth in the esports industry
The growing esports audiences have a significant amount of disposable income which the industry has barely tapped into due to a lack of upmarket products, writes David Fenlon in this guest piece.
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